Unless you’ve been living under a rock for the last couple of years, it’s clear that smartphones are kind of a big deal. Today there are close to 2.6 billion subscriptions globally, and this number stands to grow rapidly as less developed markets turn into substantial electronic consumers.
With new applications and games hitting app stores daily, it’s no surprise that people are spending more and more time with their eyes glued to the glass screens of these compact, universal media agents. Phones have single handedly changed the way that people live, becoming pivotal for people to communicate, go online, and access and share information.
The ubiquitous nature of the smartphone has opened the floodgates of opportunity, creating new markets in the process and forcing pre-existing ones to modernize or be strangled at the hands of innovation. One market in particular that has been significantly impacted by the mobile revolution is the advertising and marketing industry.
The rise of the Internet era has led to a rapid decrease in the effectiveness of traditional forms of advertising media, and have forced the hand of the industry to take the plunge into to more digital forms. Marketing companies have to continuously find new and improved ways of reaching their targets in a world where TV and print simply will not do. One unique strategy that companies have used to connect with the masses and promote brand awareness is branded Apps. Smartphone users spend close to 90% of their time on devices using apps so they offer an incredible opportunity to connect with consumers.
Recently here at Setfive we have taken a look at building some brandable tools for mobile, and looked for the most original branded apps out there for some inspiration. Here are some of the most interesting apps that we found during our quest for inspiration.
This app uses your phones speakers to listen to the pops coming from the bag of popcorn in your microwave, and tells you the precise moment when your bag of popcorn is a peak popped-ness.
This app uses a map to display available public restrooms in your area and lets you know how clean they are (hence the name SitOrSquat). Additionally this app utilizes crowd sourcing, letting users to rate and write reviews about the public bathrooms that they use.
So what has the North face been up to besides making incredibly epic TV commercials? That’s easy, they’ve been building a location based mobile app that helps users check the condition on powder before they head to the slopes. Check the status of runs around you or the 10 top slopes globally.
When stains happen, StainBrain gives you simple solutions on the spot. Blot or soak? Cold water or hot? Get the scoop on how to rid yourself of more than 85 different stains with on-the-go tips and easy, step-by-step washing instructions from the laundry pros at Tide.
The Bosch Professional Unit Converter turns a smartphone into a universal unit converter. The ideal app for quick conversions on the building site or in the workshop. Completely free of charge and ads.
Posted In: General
Our yearlong delve into the sea that is Angular Js has kept our engineering team busy for quite some time now. Throughout this fun time of exploration there have been ups and downs, muddled coding snares caused by niche problems that are almost impossible to conform to the constantly looming “Angular Way”, and complicated problems that could be solved so easily you wished you had a Staples button just so you could push it for the “That was easy”.
One invaluable resource that has continually helped guide us through our use of this robust MVC framework is the vast Angular Js community, that has helped answer most of our questions, from questions about basic tutorials, to more overarching questions about best practices when structuring applications.
On one of our more recent Angular projects, we ran into an issue implementing a fairly common need among web applications – generating an auto submit form. After poking around Google and StackOverflow for a bit, surprisingly, there was a lot less information on this subject than expected. So, we decided to write a blog post on the subject, giving back to the AngularJS community, which has given so much to us.
Interestingly, this problem can be solved quite easily once you have a more comprehensive understanding about the Angular directive’s Link function. Here’s a good StackOverflow answer if you’re interested in some light reading: AngularJS: What is the need of the directive’s link function when we already had directive’s controller with scope?. However, if you’re anything like us then you’re probably solely interested in learning just enough to solve the immediate problem at hand, so for you, the main “gotcha” that you need to know is that the template for any directive is wrapped as an angular element, and can be accessed inside of the Link function using the angular.element() function.
If the above paragraph didn’t completely explain it to you, please don’t worry, here is a nice, concrete example to help you solve this problem quickly should you ever run into it again in the future.
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For the last few months we’ve been working on a Spring Boot project and one of the more challenging aspects has been wrangling Spring’s security component. For the project, we were looking to authenticate users using a custom HTTP header that contained a token generated from a third party service. There doesn’t seem to be a whole lot of concrete examples on how to set something like this up so here’s some notes from the trenches. Note: I’m still new to Spring so if any of this is inaccurate, let me know in the comments.
Concretely, what we’re looking to do is authenticate a user by passing a value in an X-Authorization HTTP header. So for example using cURL or jQuery:
In addition to insuring that the token is valid, we also want to setup Spring Security so that we can access the user’s details using “SecurityContextHolder.getContext().getAuthentication()”. So how do you do this? Turns out, you need a couple of classes to make this work:
And finally, the last step is to wire this all up. You’ll need a class that extends WebSecurityConfigurerAdapter with two ovveridden configure methods to configure the filter and the authentication provider. For example, the following works at a bare minimum:
And then finally to access the authenticated user from a controller you’d do:
Anyway, hope this helps and as mentioned above if there’s anything inaccurate feel free to post in the comments.
Posted In: General
Labor day has come and gone so summer is officially over. We sat down with our intern Phil to chat about his time interning at Setfive.
The environment here encouraged questions, and allowed me to ask and receive answers to anything I wanted to know more about. Some of the guys would even go out of their way to send me related documentation about something if they felt that they couldn’t confidently answer it themselves.
Working under the guys here was an incredible experience, I was given the freedom to make mistakes and figure out problems on my own, but at the same time was given sufficient structure to make consistent progress. It was awesome to have the comfort of knowing I had a smart, qualified person to guide me in the right direction if I ever got too stuck on any one problem.
The most important skill that I learned was definitely an improved conceptual understanding of MVC, and that while sometimes using this pattern slows down your programming, in the long run it helps you create readable, modular code.
I also learned that installation is just the worst.
The most memorable moment of the summer was the first time we used the Txty Jukebox in the office. It didn’t quite work the first time around, however, watching people use and get enjoyment out of something that I helped to create was something that I’ will never forget.
From here I definitely want to continue building custom applications. I’ve spent the last part of the summer teaching myself objective-c, and the skills that I’ve learned here will definitely help me make the transition into developing iOS applications.
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This summer we have an engineering intern from Tufts University (go Jumbos) joining the team. He’ll be working on internal projects including Rotorobot and a couple of new ideas. Here’s Phil in his own words.
Sure. I’m from Haverhill, MA originally so I’d call Boston home. I’m currently attending Tufts University and pursuing a BA in both Computer Science and Cognitive Science. At Tufts, I’m also working with the linguistics department on a couple of research projects surrounding the structure of the mental lexicon.
I’ve been playing Rugby at Tufts for the past few years so probably on the pitch, or maybe relaxing in my hammock with a book and an IPA.
The hardest parts about learning Symfony2 have been recognizing how the many components of the framework fit together, and allowing the framework to take care of some of the heavy lifting. It was a leap to go from hacking away with straight PHP to designing an application, keeping both structure and modularity in mind.
The computer science curriculum at Tufts has definitely helped me make the transition into real world programming. In particular, the course: Comp20 – Introduction to Web Development has given me exposure to the many tools that are used in the creation of web applications.
This summer I’m excited to learn more about back end programming, the SQL language in particular as well as learning Bash more in depth so I can improve my use of the shell.
My favorite lunch spot so far has definitely been Orinoco in Harvard Square. I will buy some of their hot sauce by the summers end.
For the uninitiated, Orinoco has an authentic Venezuelan hot sauce which has been known to destroy even veteran hot sauce connoisseurs. Here’s Phil deciding to take the plunge:
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