– The built in Boston initiative

Earlier today we launched Boston Built in collaboration with our friends at Bocoup, UpStatement, and SignedOn

Basically, Boston built allows you to “represent” by either adding a graphic logo or a 1×1 tracking pixel to your site via Javascript. Then, the site will pick you up and list your favicon along side the other sites that are including the tracking code.

BostInnovation has a nice write up and a poll at The ‘Built in Boston’ initiative.

Happy Friday!