Unless you’ve been living under a rock for the last couple of years, it’s clear that smartphones are kind of a big deal. Today there are close to 2.6 billion subscriptions globally, and this number stands to grow rapidly as less developed markets turn into substantial electronic consumers.
With new applications and games hitting app stores daily, it’s no surprise that people are spending more and more time with their eyes glued to the glass screens of these compact, universal media agents. Phones have single handedly changed the way that people live, becoming pivotal for people to communicate, go online, and access and share information.
The ubiquitous nature of the smartphone has opened the floodgates of opportunity, creating new markets in the process and forcing pre-existing ones to modernize or be strangled at the hands of innovation. One market in particular that has been significantly impacted by the mobile revolution is the advertising and marketing industry.
The rise of the Internet era has led to a rapid decrease in the effectiveness of traditional forms of advertising media, and have forced the hand of the industry to take the plunge into to more digital forms. Marketing companies have to continuously find new and improved ways of reaching their targets in a world where TV and print simply will not do. One unique strategy that companies have used to connect with the masses and promote brand awareness is branded Apps. Smartphone users spend close to 90% of their time on devices using apps so they offer an incredible opportunity to connect with consumers.
Recently here at Setfive we have taken a look at building some brandable tools for mobile, and looked for the most original branded apps out there for some inspiration. Here are some of the most interesting apps that we found during our quest for inspiration.
Pop Secret Perfect Pop App
This app uses your phones speakers to listen to the pops coming from the bag of popcorn in your microwave, and tells you the precise moment when your bag of popcorn is a peak popped-ness.
Charmin SitOrSquat App
This app uses a map to display available public restrooms in your area and lets you know how clean they are (hence the name SitOrSquat). Additionally this app utilizes crowd sourcing, letting users to rate and write reviews about the public bathrooms that they use.
The Snow Report by North Face
So what has the North face been up to besides making incredibly epic TV commercials? That’s easy, they’ve been building a location based mobile app that helps users check the condition on powder before they head to the slopes. Check the status of runs around you or the 10 top slopes globally.
Tide Stain Brain
When stains happen, StainBrain gives you simple solutions on the spot. Blot or soak? Cold water or hot? Get the scoop on how to rid yourself of more than 85 different stains with on-the-go tips and easy, step-by-step washing instructions from the laundry pros at Tide.