The Redline Challenge

For one reason or another we decided to sponsor a pub crawl this weekend. The plan was hatched over some beers at Underbones on Thursday night for a Saturday morning go time. We knew we basically needed three things: a list of bars, some swag (tshirt?), and obviously a website. We decided that the route of the crawl should follow the MBTA Redline so that we could start downtown and then finish in Somerville. This made picking bars pretty simple, gave us some branding, and of course we registered
REDLINECHALLENGE.COM.

We wanted the website to have some informative information, live location updates, and of course pictures of the debauchery. The biggest problem was that neither Daum nor I have location aware phones. To get around this, we decided to update Twitter with our current location along with a “#loc” hashtag and then have the site update based on that. Since we were all ready using Twitter, we decided to use Twitpic to allow us to post pictures to twitter on the fly. Additionally, we took advantage of Verizon Wireless’s email to SMS service and allowed people to contact us via the website. All told, we built the site in about 3 hours and it proved to be pretty useful. People used it to find us on the crawl and to contact us while we were out. Everyone also got a kick of seeing a live photo stream.

What’s next? Clearly, The Greenline Challenge.

Posted In: Demo

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